Union Square’s Pasta Museum: Buitoni Ads

ravoli with bacon

Introducing Buitoni’s new ad campaign. I found it while exiting the Union Square station on the day I started this blog…it was kismet.

It is a series of Pasta dishes using Buitoni’s fresh ravioli, tortellini and cannelloni varieties  framed in gold and hung on the subway walls with a descriptive plaque on the side detailing the dish, like in a museum. My choice is the wild mushroom stuffed ravioli with butter and sage (last photo). It’s a classic, clean, simple and earthy combo.

Although found in your local grocery store, Buitoni isn’t exactly highbrow pasta art but I found the campaign clever and effective. It’s refreshing that something so comforting, traditional and hardy made a very prominent presence in one of the biggest subway hubs in NYC where tens of thousands of people hustle and bustle through each day. I hope it gives them the feeling to relax, unwind with some wine, friends and a good home cooked bowl of Pasta (any variety will do)

Ahhh, the art of pasta!

If you are tempted, check out their website where you can find a coupon on any of their products and even recipes…ENJOY!


tortellini with sauce and peasravoli with pesto, pine nuts and asparagustortellini with pestocanelloniravoli in sauce with mushroomsmushroom stuffed ravoli with sage

55 Responses to “Union Square’s Pasta Museum: Buitoni Ads”

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    Next step would be setup a tasting table in the subway station!

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    Very interesting campaign—-Pasta as art!or
    The Art of Pasta!

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